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First Allied Launches Cutting-Edge Imaging Technology

In partnership with Laserfiche, First Allied advisors will enjoy an imaging solution that will allow them to go paperless

SAN DIEGO – March 11, 2010 – First Allied Securities, Inc., a leading independent broker/dealer, announced today their partnership with Laserfiche to deliver a customized, innovative imaging solution to their nearly 1,000 independent financial advisors. Laserfiche will be a key component to the firm’s efforts to transition its advisors to a truly paperless office.


"Laserfiche is the perfect complement to our ongoing workflow initiatives. It's advisor-friendly, compliance-oriented and seamless in operation," said Adam Antoniades, President and CEO of First Allied. "When you’re focused on growth such as we are—both at the broker/dealer and in our advisors’ independent offices—you must have solutions that will support expansion. Laserfiche will help our current and future advisors save money through reduced administrative expenses and seamless integration with many of our other systems. It frees them up to spend more time with clients by eliminating hours spent on administrative tasks."


The intuitive system has superior organizational options, improved search capabilities, and is easily implemented as a paperless option, said Steve Krameisen, Chief Technology Officer at First Allied. “This system will allow our advisors to go entirely paperless, which not only saves on the cost, time and effort of storing physical files, but also makes it much easier to meet compliance regulations which require ongoing, scrupulous documentation.”


Laserfiche is familiar with the requirements of the financial services industry, which was critical in First Allied’s selection process, Mr. Krameisen said. “Laserfiche is a robust, secure, Web-based document and imaging system. New features such as bar code recognition, an easy-to-use folder system, and more advanced search capabilities—backed by their proven track record—made them our No. 1 choice.”


Chris Wacker, Senior Vice President at Laserfiche, said “With regulatory requirements increasing all the time, it is critical for financial services firms to stay ahead of the curve by harnessing the power of enterprise content management to streamline compliance while decreasing costs. While other financial advisors struggle to find the time, money and staff to comply with industry requirements, First Allied’s advisors will find themselves more efficient than ever before thanks to First Allied’s vision and commitment to providing the most agile ECM solution on the market.”


About First Allied Securities, Inc.
First Allied Securities (Member FINRA/SIPC) (www.joinfasi.com) is the firm of choice for an increasing number of the industry's leading financial advisors. First Allied's exclusive business development platform has been expertly constructed to provide entrepreneurial advisors with one of the industry's most comprehensive—and proven—platform for growth. First Allied Securities, Inc. is a wholly-owned subsidiary of Advanced Equities Financial Corp., a diversified financial services company.


About Laserfiche
Founded in 1987, Laserfiche (www.laserfiche.com) creates simple and elegant document management solutions that help organizations run smarter. The solutions support straight-through processing while cutting the costs of compliance and ensuring greater security, privacy, transparency and accountability at every level of an organization. Laserfiche solutions provide operational benefits that transform compliance from a cost center into an opportunity for achieving greater competitive advantage. Laserfiche solutions are used in more than 28,000 organizations worldwide, including numerous investment advisors, financial advisors, and broker/dealers and government offices.

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© 2010 First Allied Securities, Inc. member FINRA/SIPC